Summing It Up, Boiling It Down: The Art of the Movie Tagline
We’d all like to think we’re too savvy to fall for modern-day marketing tactics, but when it comes to movie messaging, they’re just so darn clever. By the time you sit down in a theater, it’s likely that the marketing behind a film has already worked it’s magic on you, and taglines—the single phrases you see emblazoned across billboards, buses, benches, and subway walls—help to set the stage. Whether they’re piquing your interest ("Reality is a thing of the past"
From Bookshelves to the Big Screen: Young Readers Spur A Movie Boom
After the stratospheric success of movies based on the Harry Potter, Twilight and Narnia book series, young adult fiction has become a rich hunting ground for studios looking for the next franchise.
The next wave of YA-based films has already arrived with The Hunger Games, but filmgoers can expect many more in the coming months. So what are the next page-turners to hit the silver screen? Get a sneak peek below.
MPAA and DGA Present: An Evening With Director Michael Apted
Senator Chris Dodd interviews British director Michael Apted in the inaugural installment of the MPAA’s new series, “An Evening With…,” which celebrates the work of cherished film icons and aims to shed new light onto contemporary issues facing the industry—from expanding into international markets, to raising awareness about copyright issues, to fostering an ongoing dialogue about innovations in the world of cinema.
Michael Apted is a critically acclaimed director, writer, producer,