We have updated and unified our global brand to reflect the dynamic nature of the film, television, and streaming industry. We are now known domestically and internationally as the “Motion Picture Association.” Regional divisions around the world will use the “Motion Picture Association” name, in addition to a geographic identifier – including in the United States. An updated version of the iconic “globe and reel” logo that is so familiar to American moviegoers will now be used by all regional offices.
The 2018 THEME Report, a comprehensive analysis and survey of the theatrical and home entertainment market environment (THEME), provides in-depth analysis of the state of the industry and an audience demographic survey. This year’s expanded study includes new reporting on global 3D box office estimates, data on the volume of original series production for television and online video services, and detailed demographic data for home entertainment viewing in the United States.
The Motion Picture Association recently released a report to celebrate the 50th anniversary of its film rating system. The report, “G” is for Golden: The Motion Picture Association Film Ratings at 50, includes the results of a new survey of American parents, never-before-released, comprehensive data on the nearly 30,000 films rated since 1968, and a detailed look at the history, evolution, and process behind the ratings.
Charlie Rivkin took over as the CEO of the Motion Picture Association in late 2017. He is perhaps uniquely qualified for the role running the trade and lobbying organization for the Hollywood film industry; he worked in entertainment, including a stint as the CEO of The Jim Henson Co. before serving as an ambassador to France, followed by time as an Assistant Secretary at the State Department under President Obama. In an interview with Marketplace host Kai Ryssdal, Rivkin talked about why President Donald Trump hasn't been bad for the entertainment industry, the enormity of the overseas market for Hollywood movies, and why he's not at all worried about a content bubble.
Bringing creative content to the screen depends on the passion of creators from a wide array of backgrounds, geographies, skills, and pursuits. We are committed to building an inclusive pipeline and telling the diverse stories in our industry to advance the art and business of America’s creative economy.
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Established by the Motion Picture Association in 1968, the rating system gives parents, guardians, and teachers the tools they need to make informed decisions about what children watch.