Charles H. Rivkin, Chairman & Chief Executive Officer
Charles H. Rivkin is Chairman and CEO of the Motion Picture Association (MPA). He leads the MPA’s global mission to advance and support the film, television, and streaming content industry. The MPA’s members currently include: Disney, Netflix, Paramount, Sony, Universal, and Warner Bros. Drawing on almost 30 years of experience as a media executive and …
In 1922, motion picture studios formed the organization now known as the Motion Picture Association to protect and support the nascent film industry. Since that time, the MPA has served as the leading advocate of the film, television, and streaming industry around the world, advancing the business and art of storytelling, protecting the creative and artistic freedoms of storytellers, and bringing entertainment and inspiration to audiences worldwide.
Photo of the first meeting of the Motion Picture Producers and Distributors of America (MPPDA), March 10, 1922. Pictured left to right, top row: Myron Selznick (Selznick Pictures), Winfield Sheehan (Fox Film), Courtland Smith (MPPDA), William Fox (Fox Film), Samuel Goldwyn (Goldwyn Pictures), J.J. Atkinson, Robert Cochrane (Universal Pictures). Bottom row: Lewis J. Selznick (Selznick Pictures), Earle W. Hammons (Educational Films), J.D. Williams (First National), William Hays (MPPDA), Adolph Zukor (Famous Players), Marcus Loew (Metro Pictures), Carl Laemmle (Universal Pictures). Photo courtesy of the Indiana State Library.
The Motion Picture Producers and Distributors of America (MPPDA) is founded and led by William Hays. A regulatory system, known as the Hays Code, is developed to ensure the absence of “offensive material” and prevent government interference in filmmaking.
The organization changes its name to the Motion Picture Association of America (MPAA).
Alongside the progress of the civil rights, women’s rights, and labor movements, the film industry sought artistic freedoms and the removal of the Hays Code’s strict limits on certain content. In response, then-MPAA president Jack Valenti creates the film rating system we use today.
The MPAA establishes the Film Security Office to work closely with law enforcement officials and stem the growing threat of film piracy, which was estimated to cost the industry more than $100 million a year at the time.
Facing increasing challenges from online content theft, the MPAA, under Chairman and CEO Dan Glickman, bolsters its global content protection team and successfully advocates for the Pro-IP Act, the first U.S. anti-piracy law enacted in the 21st century.
The MPAA, under Chairman and CEO Chris Dodd, works closely with the U.S. government to reach an agreement with China to settle a long-running WTO dispute, opening up China’s film marketplace and dramatically boosting revenue sharing, an action that helped fuel a major expansion in global box office revenue.
The MPAA joins dozens of entertainment companies to launch the Alliance for Creativity and Entertainment (ACE), a global coalition dedicated to protecting the dynamic legal market and reducing online piracy.
Under Chairman and CEO Charles Rivkin, Netflix becomes the newest member of the MPAA, joining Disney, Paramount, Sony Pictures, Universal, and Warner Bros. The addition of Netflix reflected the association’s increased focus on streaming services as the industry adapted to the viewing practices of modern audiences.
Chairman and CEO Charles Rivkin unifies the global operations of the association under one brand: the Motion Picture Association (MPA).
Under Chairman and CEO Charles Rivkin, the MPA is championing the growing diversity of filmmakers, safeguarding intellectual property rights, advancing technological innovation, and supporting trade policies that can further expand the global film and TV marketplace.
The MPA works globally to advance public policies that support creators, protect content, and foster a thriving creative economy. Our operations include:
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