Research
& Policy

The 2019 THEME Report is a comprehensive analysis and survey of the theatrical and home/mobile entertainment market environment. It provides in-depth analysis of how the film, television, and streaming content industry performed in 2019, as well as an audience demographic survey. This year’s expanded study includes new data on mobile viewing habits of audiences in the United States, including the frequency and time spent on mobile devices viewing content.

On the 50th anniversary of the MPAA film rating system, this report explores the history of the Classification and Ratings Administration (the MPAA department in charge of rating movies and reviewing movie advertising), explains how its review board assigns movie ratings based on evolving parental concerns, and answers frequently asked questions about the MPAA ratings.

The 2019 THEME Report is a comprehensive analysis and survey of the theatrical and home/mobile entertainment market environment. It provides in-depth analysis of how the film, television, and streaming content industry performed in 2019, as well as an audience demographic survey. This year’s expanded study includes new data on mobile viewing habits of audiences in the United States, including the frequency and time spent on mobile devices viewing content.