New “Black Widow” Trailer Hits 70 Million + Viewers In 24 Hours
In case you happened to miss Marvel’s new Black Widow trailer, which dropped this past Saturday, we’ve got you covered. We’d like to say you’re not alone, but, you did miss out on two minutes’ worth of Black Widow goodness that some 70 million-plus other viewers watched in the first 24 hours. This is the third trailer for director Cate Shortland’s upcoming film, and it surpassed the previous trailer by more than 13 million views. Combine these numbers with the news that Godzilla vs. Kong smashed all previous pandemic-era box office records, and you’d be forgiven for feeling hopeful about the future of both our beloved movie theaters and movies in general.
Another reason why this big bump for Black Widow‘s third trailer is so intriguing is it counters years’ worth of trailer tracking data. Typically, the numbers dip with each new trailer, but clearly, that wasn’t the case here. This huge increase in viewers could speak to a year-long, pent-up demand for the film. It also likely represents the fact that for the first time since they launched their gold standard for interconnected movie universe—the Marvel Cinematic Universe—it’s been almost two full years since a Marvel film hit theaters. People seem eager to get back into theaters and watch movies that were made for the big screen.
As The Hollywood Reporter details, the third Black Widow trailer best the numbers for the subsequent trailers for Black Panther (48 million), Ant-Man and the Wasp (52 million), and the first trailers for WandaVision (53 million), Loki (36 million), and The Falcon and the Winter Soldier (20.3 million).
Black Widow sees Scarlett Johansson in her first stand-alone film as Natasha Romanoff, set after the events of Captain America: Civil War. Natasha heads home to Russia to settle some old affairs and meet up with her family—of sorts—and where it all began for her as, first, an assassin, and later, an Avenger. Joining Johansson are Florence Pugh as Yelena Belova, David Harbour as Alexei Shostakov, Rachel Weisz as Melina Vostokoff, and William Hurt as Thaddeus Ross.
Check out the trailer that created all the buzz. Black Widow is due in theaters and on Disney+ Premiere Access on July 9.
Here’s the synopsis from Marvel:
In Marvel Studios’ action-packed spy thriller “Black Widow,” Natasha Romanoff aka Black Widow confronts the darker parts of her ledger when a dangerous conspiracy with ties to her past arises. Pursued by a force that will stop at nothing to bring her down, Natasha must deal with her history as a spy and the broken relationships left in her wake long before she became an Avenger. Scarlett Johansson reprises her role as Natasha/Black Widow, Florence Pugh stars as Yelena, David Harbour portrays Alexei/The Red Guardian, and Rachel Weisz is Melina. Directed by Cate Shortland and produced by Kevin Feige, “Black Widow”—the first film in Phase Four of the Marvel Cinematic Universe—hits U.S. theaters on July 9.
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Featured image: (L-R): Black Widow/Natasha Romanoff (Scarlett Johansson) and Yelena (Florence Pugh) in Marvel Studios’ BLACK WIDOW, in theaters and on Disney+ with Premier Access. Photo courtesy of Marvel Studios. ©Marvel Studios 2021. All Rights Reserved.