Expect Your First Look at Solo: A Star Wars Story to Air During Super Bowl
While you’re watching the scrappy Philadelphia Eagles, the NFL’s version of Han Solo, play the mighty New England Patriots (the Empire, obviously) this Sunday night, you’ll likely also get your first look at Solo: A Star Wars Story. The film, which is due out on May 25, has yet to release a single still image, let alone a teaser trailer. As we speculated last week, and now all but confirmed by The Hollywood Reporter, Disney will likely be kicking off the marketing campaign for the film with a trailer during Sunday night’s big game.
Universal and Paramount have already assured fans that their films, Jurassic World: Fallen Kingdom and Mission: Impossible—Fallout respectively, will be dropping ads during the Super Bowl. With Disney likely following suit with a Solo glimpse, it will confirm what the studio has been assuring fans for months, that despite the director shakeup, Ron Howard’s look at the young Han Solo (Alden Ehrenreich) will be released, as scheduled, in late May. As THR reports, one reason Disney may have been keeping Solo’s marketing materials on the shelf thus far was to wait until Star Wars: The Last Jedi had largely completed its run in theaters.
The Super Bowl would, of course, be an excellent time for Disney to release a look at Solo, considering it brings in more than 100 million viewers on average (last year’s game drew 111.9 million). Ad space during the game is expensive, with a 30-second spot costing around $5 million, but with that many people tuning in, there is no better moment to drop a look at your big tentpole film than during the game.
Joining Jurassic World: Fallen Kingdom, Mission: Impossible—Fallout and potentially Solo: A Star Wars Story are the Dwayne Johnson film Skyscraper, Amazon’s new series Jack Ryan and possibly Netflix’s Cloverfield sequel. Disney’s also likely going to show Black Panther, the hottest ticket in town right now, and Avengers: Infinity War, Marvel’s most mammoth film to date.