The Return of Smell-O-Vision, the Advent of 4D Cinema, and the Brave New World of Sensory Film
TIME Magazine might have deemed it one of the worst 100 ideas in history, but it’s hard not to harbor a fond nostalgia for the wonderfully bizarre promise Smell-O-Vision once afforded moviegoers. Making movies that smelled was a bold and definitively quirky concept intended to persuade the television-hooked masses of 1950s Americana to migrate from their plastic-covered couches and microwaved TV dinners in order to experience movies in a ‘scent’sational new way. Of course,
Special Effects for Everyone: The Democratization of CGI Technology
You could say independent filmmaker Gareth Edwards is a surprising champion for CGI technology. After all, his feature film Monsters (2010) wasn’t a big-budget summer blockbuster, nor did it star Tom Cruise, Matt Damon or any other major A-list actor. In fact, he made his film for a mere $800,000—and that’s with CGI technology included. In an interview with film critic Mark Kermode, Edwards said, “You can go in [a] shop now and buy a computer that’s faster than the computers they made Jurassic Park on.”
