Social Cinema: Start-Up Screens Viral Videos At Local Theaters

Surely, it’s happened to you: While watching a favorite flick at home, you suddenly realize that the laughs you found tear-inducing and stomach-ravaging in the theater are, on this solitary viewing at least, sadly amiss. What gives? According to an innovative Dutch start-up called Upload Cinema, not only are you missing out on the infectious and sporadic laugh-track of dozens of other moviegoers, you’re also missing out on the effervescent, hard-to-define ambiance of the traditional movie theater experience...

On Location in Albuquerque: The Film Industry Drives a Creative and Economic Resurgence

If you ask Ann Lerner when the film industry landed in New Mexico, she’ll say it all began in 1898 with a one-minute silent documentary called “Indian Day School.” Then she’ll laugh and tell you that even though Hollywood has been shooting in the state for more than a century, it wasn’t until 2003 that a rumble erupted into a boom.

Lerner is the film liaison for Albuquerque’s Office of Economic Development, and she’s witnessed firsthand the surge in local film and television productions over the past few years,...

The Art of the Trailer: Movie Marketing in the Digital Era

Now appearing on every-sized screen near you: A trailer for an upcoming movie. In this YouTube age of multiple platforms and ubiquitous screens, movie trailers—once seen only in actual movie theaters—have taken on a life of their own. They are distributed more widely than ever; they are studied at film schools; and they are recognized for their creativity with industry awards. In short, they are more important than ever to a film’s marketing and release.

Originally created to play on the big screen with equally big sound,...