With Twitter’s New Vine App, Life Is But a Meme

If new developments in technology are a driving force in cinematic innovation, it should only follow that the same applies to the marketing of the final work. And as such, it has been a golden few weeks for the new Twitter-based, 6-second video loop application Vine.

Launched just three months ago, the extreme constrictions and meme-like novelty of 6-second looping video has naturally captured the imagination of the film world—interestingly, cineaste and publicist alike. Independent film distributor Oscilloscope Laboratories started the conversation in February (and nearly ended it) by trolling us all and posting the entirety of its upcoming realease “It’s a Disaster” in 6-second clips through their twitter handle,...