Here are The Trailers You’ll Likely See During The Super Bowl
When the Philadelphia Eagles take on the Kansas City Chiefs in this year’s Super Bowl on February 12, many folks will be watching not only for the game (go Birds) but for the commercials. And some of those commercials will be, as always, trailers for upcoming films. Considering last year’s Super Bowl drew 112 million viewers, it’s quite literally the perfect opportunity for a studio to draw a ton of attention to their films. Deadline has the scoop on what trailers we’ll likely see right before and during this year’s big game.
Buying ad space during the Super Bowl is a serious investment (roughly $7 million for a 30-second spot), yet the number of eyeballs you get from that down payment is often worth the price for studios. Consider how well the trailer for Doctor Strange in the Multiverse of Madness did after airing during last year’s Super Bowl between the L.A. Rams and the Cincinnati Bengals—in 24 hours, it had notched 93 million views. The film went on to have the largest opening at the box office.
Disney will once again have a slew of big films to promote during the game, some of them Marvel films, some of them not. On the Marvel side, look out for new glimpses of Ant-Man and the Wasp: Quantumania, Guardians of the Galaxy Vol. 3, and The Marvels. Non-MCU films that could appear during the game are The Little Mermaid and, perhaps, a look at Indiana Jones and the Dial of Destiny.
While Marvel Studios has typically released a trailer during the Super Bowl, this year Warner Bros. will be making a major splash with the first look at director Andy Muschietti’s The Flash (which new DC Studios co-chief James Gunn calls one of the best superhero movies he’s ever seen).
Paramount has a few big films they can tout—Scream VI, Dungeons and Dragons: Honor Among Thieves, and Transformers: Rise of the Beasts. However, Deadline hears that we won’t be getting a fresh look at Tom Cruise and the gang in Mission: Impossible – Dead Reckoning Part One.
Universal will be racing into the action once again. They dropped the F9 trailer during the 2021 Super Bowl between the Kansas City Chiefs and Tampa Bay Buccaneers. This year, they’ll likely be unveiling a new Fast X trailer during the big game. Deadline also reports that Universal will tease a 15-second pre-game spot for director Elizabeth Banks’ thriller Cocaine Bear, with the film due in theaters only two weeks later on February 24.
New looks at Amazon’s Lord of the Rings series, United Artist Releasing’s Creed III, and Lionsgate’s John Wick: Chapter 4 are all strong possibilities, too.
Featured image: (L-R): Pom Klementieff as Mantis, Groot (voiced by Vin Diesel), Chris Pratt as Peter Quill/Star-Lord, Dave Bautista as Drax, Karen Gillan as Nebula in Marvel Studios’ Guardians of the Galaxy Vol. 3. Photo courtesy of Marvel Studios. © 2022 MARVEL.