The Art of the Trailer: Movie Marketing in the Digital Era

Now appearing on every-sized screen near you: A trailer for an upcoming movie. In this YouTube age of multiple platforms and ubiquitous screens, movie trailers—once seen only in actual movie theaters—have taken on a life of their own. They are distributed more widely than ever; they are studied at film schools; and they are recognized for their creativity with industry awards. In short, they are more important than ever to a film’s marketing and release.