“Spider-Man: Brand New Day” Trailer Shatters Previous Record for Most-Viewed Trailer Ever

The people love Peter Parker.

The official trailer for Spider-Man: Brand New Day, Tom Holland’s fourth playing the web-slinging superhero, is now the biggest trailer of all time with a staggering 718.6 million views in 24 hours.

This obliterates the previous record-holder, Deadpool and Wolverine, which notched 365 million views in 24 hours following its 2024 debut. Brand New Day surpassed that mark in a mere eight hours, piling up 373 million views before half the day was even over. It’s a little bit of poetic justice for Spidey, who ceded the crown previously held by 2021’s Spider-Man: No Way Home when Deadpool and Wolverine dropped during the 2024 Super Bowl and took over.

Brand New Day finds Peter Parker at an inflection point in his life. Everything changed for Peter in No Way Home when he was forced to make an unthinkable sacrifice to restore balance to the multiverse. He didn’t sacrifice the lives of the people he loved, mind you, but their memories of who he was, as his meddling with the multiverse brought fractured reality, unleashing a trio of villains from Spider-Man‘s past and pulling in two additional versions of Peter Parker, played by Andrew Garfield and Tobey Maguire.

The chaos came at a devastating personal cost. Peter lost Aunt May (Marisa Tomei) during a brutal battle with the Green Goblin (Willem Dafoe), and in the aftermath of the final battle, he had to say goodbye to MJ (Zendaya) and his best friend, Ned (Jacob Batalon), who woke up the day after the three Peter Parkers battled with the villains was over with no memory of Peter at all.

Now, Brand New Day finds Peter facing this stark new reality, with new villains emerging and old allies reentering his orbit. The film was directed by Destin Daniel Cretton, marking the first time a Tom Holland-led Spidey film is not helmed by Jon Watts. It features the return of Mark Ruffalo’s Bruce Banner, the introduction of Jon Bernthal‘s Punisher into Peter’s world, and newcomer Sadie Sink. Zendaya and Jacob Batalon reprise their roles, with a script from longtime Spidey scribes Chris McKenna and Erik Sommers.

Have a look—or most likely, another—at the trailer. Spider-Man: Brand New Day arrives on July 31, 2026:

Featured image: “Spider-Man: Brand New Day.” Courtesy Sony Pictures.