The Mysterious Big Lebowski Project is Revealed
If you cannot withstand certain disappointment right now, click on. The truth about that Big Lebowski tease has been revealed. While still entertaining and clever, the real reason for The Dude’s return was far less dramatic than we had fantasized.
Late last week, Jeff Bridges tweeted out 15-second footage of The Dude 20 years on. The tease was totally enticing, but it was just that. A tease. We were suspicious that the clip pointed to the date of the Super Bowl, which is notorious for premiering the biggest commercials of the year. Still, we got our hopes up that The Big Lebowski 2 was in our future and were softly let down today.
The true nature of Bridges’ tweet came to light today in a very cute and loveable commercial that would have otherwise touched my heart if I hadn’t been so hyped up about this sequel thing. Tapping into our nostalgia, there are actually TWO iconic characters who appear in the beer ad.
Sarah Jessica Parker also assumed Sex and the City role, once more transforming into the fashionista Carrie Bradshaw. She enters first and passes on her signature Cosmopolitan for a Stella Artois. She’s not the only one making the switch. The Dude then saunters in and passes on his favorite, a White Russian, for a Stella as well. They toast to good taste and it’s actually very adorable.
Bridges did warn us in the tweet, “Can’t be living in the past, man.” He was apparently referring to his old favorite drink, but I guess also the movie.
Super Bowl has a knack for generating viral buzz, and the Big Lebowski/Sex and the City mashup is already a strong contender for my favorite of the year. It’s nice to see our old friends again and Stella has nailed the memorability test. Even better, they’ve teamed up with Water.org to provide clean water to areas in need. All good things.
And yet, I am still hung up on this movie thing. Can we get Carrie to ditch Mr. Big for The Dude? This suddenly makes so much sense to me.
Featured Image: BEVERLY HILLS, CALIFORNIA – JANUARY 06: In this handout photo provided by NBCUniversal, Jeff Bridges accepts the Cecil B. Demille Award onstage during the 76th Annual Golden Globe Awards at The Beverly Hilton Hotel on January 06, 2019 in Beverly Hills, California. (Photo by Paul Drinkwater/NBCUniversal via Getty Images)