Spider-Man Swings into Starbucks to Pick Up a Cold Brew
Gone are the days of movie promotion being limited to red carpet screenings. Publicity teams are now going above and beyond to surprise fans with interactive experiences. Crews are building elaborate setups to create these pranks where unsuspecting movie goers are getting up close with onscreen characters. Last year’s The Conjuring 2 terrified audiences with a spooky surprise (and a hilarious ending.)
Now Sony has released a clip of Spider-Man swinging into Starbucks to pick up his cold brew. Fellow coffee drinkers are at first confused when they hear the superhero’s name called, then shocked to see him drop from the ceiling. Adult patrons tend to get a good scare, but his younger fans are loving it. This Spider-Man has some real moves, too. After taking some selfies and properly caffeinating, he flips into action.
The stunt is, of course, promoting the upcoming Marvel movie Spider-Man: Homecoming. Tom Holland stars as the web-slinging superhero who is trying to save the world while passing high school. Check out the clip below and, as is tradition of every Marvel movie, keep your eyes peeled for a Stan Lee cameo. Hint: he doesn't want to miss an opportunity to snap a pic of his creation in action.
Spider-Man: Homecoming swings into theaters July 7.