Production Of 20th Century Fox’s This is Us Contributed Over $61.5 Million to the California Economy
Award-winning show will air longest episode to-date following Super Bowl LI
WASHINGTON –20th Century Fox’s This is Us has garnered critical acclaim and proved a boon to California’s local economy. According to new figures from the studio, production of the award-winning show’s first season generated more than $61.5 million in economic activity and paid over $27 million in wages to more than 2,000 local workers.
Now in its second season, the powerful hit show’s popularity has earned it the coveted time slot immediately following Super Bowl LII. This Sunday’s highly-anticipated installment will be the show’s longest to-date and follows a cliff-hanger episode that drew an average of 9.3 million viewers.
“This is Us has touched the lives of audiences across the world,” MPAA Chairman and CEO Charles H. Rivkin stated, “And just as important as the show’s emotional messages is the economic impact it has brought to the state of California. Local businesses and workers can be proud to say they were involved in this powerful production, and all Californians can be proud of the strong incentive program that supports such productions.”
Beyond setting viewership records, the production, which filmed in and around the Los Angeles area, including Culver City, Eagle Rock, and Santa Clarita, supported thousands of local jobs and businesses.
A significant portion of the production’s investment supported a wide array of in-state vendors for local rentals and purchases for set decoration, production, transportation, local catering and other food items for the cast and crew, and more. The drama even helped launch local Santa Clarita student, Mackenzie Hancsicsak’s acting career. Hanciscsak, who plays young Kate, shares the role with star, Chrissy Metz.
“California’s Film & TV Tax Credit Program 2.0 is helping projects like This is Us create long-term, high-wage jobs and economic activity in the Golden State,” said California Film Commission Executive Director Amy Lemisch. “Tens of thousands of cast and crew members, as well as support service vendors, are working in California thanks to the state’s expanded yet uniquely targeted tax credit program.”
For more on This is Us, click here.
About the MPAA
The Motion Picture Association of America, Inc. (MPAA) serves as the voice and advocate of the American motion picture, home video and television industries from its offices in Los Angeles and Washington, D.C. Its members include: Walt Disney Studios Motion Pictures; Paramount Pictures Corporation; Sony Pictures Entertainment Inc.; Twentieth Century Fox Film Corporation; Universal City Studios LLC; and Warner Bros. Entertainment Inc.
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MPAA Washington, D.C.