News

MPA Statement on Instagram Using the PG-13 Rating to Guide New Content Moderation Tool

October 14, 2025

WASHINGTON – The following is a statement from Motion Picture Association (MPA) Chairman and CEO Charles Rivkin:

“The Motion Picture Association was not contacted by Meta prior to the announcement of its new content moderation tool for Instagram Teen Accounts. We welcome efforts to protect kids from content that may not be appropriate for them, but assertions that Instagram’s new tool will be ‘guided by PG-13 movie ratings’ or have any connection to the film industry’s rating system are inaccurate.”

Additional background: For nearly 60 years, the Classification and Rating Administration (CARA)’s voluntary film rating system has helped American parents make informed decisions about what movies their children can watch. The Ratings Board is comprised of parents who must have a child between the ages of five and 15 when they first join, and they can serve up to seven years or until their youngest child turns 21. The Board watches every movie in its entirety and assigns it a rating and descriptor that aligns with the views of the majority of American parents. Over 90% of parents say CARA’s film ratings help them make better viewing choices for their families.

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About The Motion Picture Association

The Motion Picture Association (MPA) serves as the leading voice and advocate of the motion picture, home video, and television industries. It works in every corner of the globe to advance the creative industry, protect its members’ content across all screens, defend the creative and artistic freedoms of storytellers, and support innovative distribution models that bring an expansion of viewing choices to audiences around the world. Its member studios are: Netflix, Paramount Pictures, Prime Video & Amazon MGM Studios, Sony Pictures, Universal Studios, The Walt Disney Studios, and Warner Bros. Discovery. Charles Rivkin is Chairman and CEO.

Media Contact

Tom Zigo

Tom_Zigo@motionpictures.org