MPA Expands Latin America Team, Hiring New Communications, Public Affairs and Advocacy Leaders
WASHINGTON, DC – The Motion Picture Association (MPA), the global advocate of the film, television, and streaming industry, has expanded its team in Latin America, naming Cesar Castillejos as Vice President of Communications, Public Affairs and Advocacy for the region and Carlos Monroy as Advocacy Director for Mexico.
These two appointments strengthen the MPA’s impact in Latin America, which is undergoing enormous growth in its home/mobile and theatrical markets. Castillejos and Monroy will join the worldwide team led by Gail MacKinnon, Senior Executive Vice President, Global Policy, and Government Affairs. They will report directly to Carla Sanchez Armas, Managing Director of Latin America.
“We are pleased to welcome César and Carlos to the MPA’s Latin America team at a time of historic growth and development for the audiovisual industry in Mexico and throughout the region,” said Sanchez Armas. “César and Carlos bring a wealth of skills and insights that will advance the MPA and member studios’ priorities in the region.”
Castillejos worked for more than 10 years in the public sector and has held senior positions across the Executive Branch of Mexico’s government, particularly as a communications adviser to President Enrique Peña Nieto. Recently, he led communications for the Federal Judiciary Authority and the National Supreme Court of Justice. Castillejos holds a bachelor’s degree in international relations from the American University and a master’s degree in international relations and community resource management by the Complutense University of Madrid.
“I am joining an enthusiastic team, and I am confident that together we will continue to advance an ambitious agenda for the industry,” said Castillejos. “The LATAM region has a great diversity of policy issues, cultures and political landscapes that demand great attention. Latin America is a region of increasing importance for the MPA and our member studios, and we will continue working to support the industry’s growth and development.”
Monroy served for 11 years in the public sector, where he worked in both the Mexican Congress and the Federal Public Administration. Until 2022, he served as senior advisor to the former Secretary of Economy, Tatiana Clouthier. During this period, he oversaw Mexico’s industrial policy, along with the Undersecretary for Industry and Commerce. He was also responsible for designing and implementing the Ministry’s policy to promote creative industries. Monroy has a bachelor’s degree in political science and international relations from the Center for Economic Research and Teaching and holds an MBA in comparative politics from the London School of Economics (LSE).
“Mexico is undergoing a dynamic political transformation, which demands our close attention,” Monroy said. “The industry has great opportunities in Mexico, and we will continue working to generate new investment opportunities and an improved business landscape for the creative economy.”
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About The Motion Picture Association
The Motion Picture Association, Inc. (MPA) serves as the global voice and advocate of the motion picture, home video, and television industries. It works in every corner of the globe to advance the creative industry, protect its members’ content across all screens, defend the creative and artistic freedoms of storytellers, and support innovative distribution models that bring an expansion of viewing choices to audiences around the world.
Its member studios are Walt Disney Studios Motion Pictures; Netflix, Inc.; Paramount Pictures Corporation; Sony Pictures Entertainment Inc.; Universal City Studios LLC; and Warner Bros. Entertainment Inc. Charles Rivkin is Chairman and CEO.
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