Film Life’s America Black Film Festival (ABFF) Partners With The Motion Picture Association OF America (MPAA) to Present the First-Ever Hollywood Trailerfest

June 18, 2013

June 18, 2013


Hollywood’s Leading Studios head to the Festival in Miami Beach to Participate in the Inaugural Event on Thursday, June 20, 2013

Washington – Today, Film Life announced its first annual Hollywood TrailerFest will be held at the 17th Annual American Black Film Festival (ABFF) on Thursday, June 20 from 11:00 a.m. – 1:00 the Ritz-Carlton Hotel South Beach. This promotional event will offer the MPAA’s six member studios Paramount Pictures, Sony Pictures, 20th Century Fox, Universal Pictures, Walt Disney and Warner Bros. an exclusive opportunity to promote their slate of urban and general market films to the Festival’s enthusiastic national audience. The ABFF runs from June 19 – 23 in Miami Beach, Florida.

Each studio will present their latest trailers and sizzle reels, and in some cases introduce talent from their films.

The collaboration between ABFF and the MPAA began last October, when MPAA hosted a screening of the ABFF’s 2012 Winner for Best Narrative, “The Undershepherd,” at MPAA headquarters in Washington, DC. Both the ABFF and MPAA agreed to form a partnership to promote and highlight some of the best African-American filmmaking.

Senator Chris Dodd, Chairman and CEO of the MPAA, was delighted to announce this new partnership with ABFF. “When I first met Jeff Friday last September and had the opportunity to talk with him about his vision for this Festival, I knew immediately that it was important for the Motion Picture Association of America and the American Black Film Festival to build a strong relationship,” Senator Dodd said. “I am proud to
announce that this year, for the first time, the MPAA is serving as an Industry Partner for the 2013 American Black Film Festival. And, I am pleased to report that for the first time in the 17 year history of this Festival, all of our studios will be in Miami and will be participating in our first annual Hollywood TrailerFest.”

“I am extremely appreciative of Senator Dodd’s support of our mission and very excited to have this level of engagement from the major studios at this year’s Festival,” said Jeff Friday, ABFF Founder and CEO of Film Life, Inc. “Our audience is extremely passionate about cinema and I predict that TrailerFest will be one of the most talked about events of the week.”

About the MPAA
The Motion Picture Association of America, Inc. (MPAA) serves as the voice and advocate of the American motion picture, home video and television industries from its offices in Los Angeles and Washington, DC. Its members include: Walt Disney Studios Motion Pictures; Paramount Pictures; Sony Pictures Entertainment; Twentieth Century Fox Film Corporation; Universal City Studios LLC; and Warner Bros. Entertainment Inc.

About The American Black Film Festival (ABFF)
The American Black Film Festival (ABFF) is a five-day retreat and international film market dedicated to strengthening the Black filmmaking community. Established in 1997, the core mission of the ABFF is to promote cultural diversity within the motion picture industry. Through its film showcases and special contests, it annually introduces the top echelon of emerging artists to the film and television industry.

About Film Life, Inc.
The ABFF is a property of Film Life, Inc., a multi-faceted entertainment company headquartered in New York City. The company was founded in 2001 by Jeff Friday, a veteran of the consumer product marketing and advertising industries. While best known for creating the American Black Film Festival (ABFF), Film Life’s operations center on developing/licensing innovative content across all forms of media and providing strategic advisory services to a wide range of companies in the entertainment, media and consumer product industries.

Festival Event Tickets/Passes: Festival passes will be available on-site starting Wednesday, June 19, 2013, at the Ritz-Carlton, South Beach. For more information, visit or call 646-375-2144.

Movie Tickets: Ticket prices are $12.00. Walk-up tickets will be on sale day of show only at the at the Colony Theatre & Miami Beach Cinematheque box offices. The box office wait line forms 45 minutes prior to show time. There are no advance sales.

2013 Sponsors: HBO® (Founding and Premier Sponsor), Cadillac (Premier Sponsor), American Airlines, UP (formerly gmc TV), CNN Films, Codeblack Films a Lionsgate Company, Comcast/NBCUniversal, Nickelodeon and Marriott International (Official Sponsors), American Family Insurance, BET Networks, Grab Media, Nielsen and Stella Artois (Supporting Sponsors), Greater Miami Convention & Visitors Bureau (GMCVB), Southeast Overtown/Park West Community Redevelopment Agency, Miami Beach Visitor and Convention Authority (MBVCA), Miami-Dade Chamber of Commerce and Miami-Dade County Tourist Development Council (TDC) (Host Sponsors), Dr. Miracle’s, Macy’s and Rosa Regale (Promotional Partners), Fox Searchlight Pictures, AMC, Motion Picture Association of America (MPAA), New York Women In Film and Television, News Corporation, Walt Disney Studios, One Village Entertainment, SAGIndie, Writers Guild of America West (Industry Partners).

2013 Media Sponsors: HuffPost Black Voices, Black Enterprise and Uptown (Official Media),, Precious Times and Upscale (Supporting Media).

For full details on this year’s Festival, please visit

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For more information, contact:

MPAA Washington, D.C.
Kate Bedingfield
(202) 293-1966

HUFF Events & PR
Michelle Huff

Kelley Jackson