Charles H. Rivkin is Chairman and CEO of the Motion Picture Association (MPA), the leading advocate of the global film, television, and streaming industry. The MPA’s members currently include Disney, Netflix, NBCUniversal, Prime Video & Amazon MGM Studios, Skydance Media, and Sony Pictures.
Drawing on 30 years of experience as a media executive and a leading U.S. diplomat, Rivkin advocates for policies that drive investment in film and television production, protect creative content, and open markets around the world. As chief executive, Rivkin is responsible for the MPA’s iconic movie ratings system, which has served parents and moviegoers since 1968. He also serves as Chairman of the Alliance for Creativity and Entertainment (ACE), the world’s largest coalition dedicated to combatting digital piracy.
In recognition of the MPA and ACE’s efforts on content protection, Rivkin received the Spanish National Police Merit Cross with distinction — the highest law enforcement decoration in Spain bestowed on a civilian. In 2025, Rivkin received American Cinematheque’s Power of Cinema Award, on behalf of the MPA, for advancing the significance and social relevance of films in today’s modern culture.
Prior to joining the MPA, Rivkin served for more than seven years at the highest levels of the U.S. government’s diplomatic corps. He was the U.S. Assistant Secretary of State for Economic and Business Affairs from 2014 to 2017, where he led the bureau responsible for managing international trade negotiations, intellectual property rights protection, and global internet policy, among other major policy issues. While conducting economic diplomacy for the United States, he engaged governments in more than 40 countries and 70 cities around the world.
From 2009 to 2013, Rivkin was the United States Ambassador to France and Monaco. In this role, he guided America’s oldest and one of its largest diplomatic missions, with six constituent posts throughout France, representing more than 50 U.S. government agencies. During his posting, Rivkin was personally awarded the Légion d’honneur with the rank of Commander by the President of France as well as la Grande Médaille de Vermeil de la Ville de Paris by the Mayor of Paris. He was also presented with the U.S. Navy’s Distinguished Public Service Award by the Secretary of the Navy.
Before his government service, Rivkin worked in the media and entertainment sector where he served as President and CEO of Jim Henson Company, home to ‘The Muppets’ and other award-winning film and television franchises. He then served as CEO of WildBrain, where he won a BAFTA Award as an Executive Producer of the hit children’s television series ‘Yo Gabba Gabba!’.
Rivkin is a Board member of The American Film Institute and Lead Independent Director of Via Transportation (NYSE: VIA). He is a member of the Council on Foreign Relations (CFR), the Academy of Motion Picture Arts and Sciences, and the American Academy of Diplomacy. He received his bachelor’s degree from Yale University, graduating with distinction in political science and international relations. He received his M.B.A. from Harvard University.