We Do


Bringing creative content to the screen depends on the passion of creators from a wide array of backgrounds, geographies, skills, and pursuits. We are committed to building an inclusive pipeline and telling the diverse stories in our industry to advance the art and business of America’s creative economy.

We are dedicated to telling the stories behind the stories, advancing the art and business of America’s creative economy. The future of our industry lies in protecting the rights of creative communities, and in ensuring our stories and our businesses represent the diversity of our communities and our audiences.

Dolemite Is My Name’s Oscar-Shortlisted Makeup & Hairstyling Team on Capturing an Era

Diversity, Equity, and Inclusion

The Motion Picture Association and its member studios are committed to great storytelling that reflects the viewpoints and experiences of all creators and audiences. That’s why the MPA is working hard to address diversity, equity, and inclusion in our industry. By establishing programs that promote a diverse talent pipeline, creating new partnerships, and sharing what we learn, the MPA hopes to lead by example.

Established in 2012, the MPA’s Diversity, Equity, and Inclusion program is led by John Gibson, Vice President, External and Multicultural Affairs. John works to establish partnerships, promote programs, and highlight initiatives that have an impact on diversity in front of and behind the camera. In addition, Gibson manages the MPA’s partnerships with national civil rights and multicultural groups as part of the association’s outreach to leading third party organizations.

Since creating the MPA’s Diversity, Equity, and Inclusion program, John has cultivated key partnerships with 40 leading organizations, including the American Black Film Festival and Georgia Latino Film Festival, of whose advisory boards he serves on; the Washington Bureau of the National Urban League, serving on its Urban Solutions Council; Hispanic Heritage Foundation; National Association of Latino Independent Producers; and many other groups working tirelessly to promote gender equality and diversity in film and television. Through his active engagement, speaking with multicultural media outlets and addressing participants at national conferences throughout the country, John has helped bring increased awareness of the multicultural projects being pursued by both the MPA and its member studios.

Outreach and partnership programs

The MPA currently partners with organizations across the country to improve inclusion and representation in the film and television industry. Learn more about some of our partnerships below:

Great storytelling requires a diversity of voice, background, perspective, and heritage.

— John Gibson


From script, to set, to screen, the film and television industry is built on the contributions of our below-the-line creators. Want to know more about the creative work behind your favorite movies and TV shows? Choose from one of the behind-the-scenes roles below to learn more about what they do!

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