Motion Picture Association Names Carla Sanchez Armas Managing Director of Latin America
Washington, DC – The Motion Picture Association, which represents the interests of the leading producers of film, television, and streaming content around the world, today announced the appointment of Carla Sanchez Armas as the Managing Director of Latin America. Based in Mexico City, she will lead and execute the Association’s policy development and advocacy on the industry’s core priorities, including copyright, content protection, market access and production issues throughout the Latin America region, focusing on Mexico, Brazil and Argentina. Sanchez Armas joins the MPA on September 14 and will report to Gail MacKinnon, Senior Executive Vice President, Global Policy and Government Affairs.
“The MPA is experiencing tremendous growth in Latin America and Carla is an extraordinary leader to take our efforts to the next level,” said MacKinnon. “We are lucky to have her join our team at this time and will benefit greatly from her expertise in public policy and international communications as well as her background in the promotion of culture and creative industries.”
“With over 20 years of experience in the public sector, I’m looking forward to leading the MPA’s broad efforts in the region during this unprecedented time of global change affecting the entertainment industry,” said Sanchez Armas.
Having served in various roles in the Mexican government, Sanchez Armas joins the MPA from the office of the Presidency of Mexico, where she most recently served as the Country Brand and International Media Coordinator. She also served as the General Director of International Media, rising from the Deputy General Director role during which she founded the International Media Monitoring Center and liaised between federal government agencies and the international media corps. Her additional roles in the Mexican government include running communications for the Ministry of Foreign Affairs, where she designed and implemented the communications strategy for Mexico’s G20 Summit.
In 2008, as a local congresswoman in the Legislative Assembly of Mexico City, Sanchez Armas focused on issues of equity, domestic partnerships and women’s access to a life free of violence. During that time, she founded the Parliamentary Alliance to Fight Hunger in Latin America with FAO/UN and created and approved the first Food Safety bill ever approved in Mexico.
Sanchez Armas began her career with various roles in the Social Democratic Party of Mexico and worked on behalf of Iniciativa XXI (Initiative XXI) as the Gender Equity Secretary.
A well-respected speaker and writer on topics and issues affecting the region, she holds a Master’s Degree in Public Administration from Harvard University, where she was a Fellow in the Edward S. Mason Program of Public Policy and Management and was recognized with the Eric Yankah Award for distinguished contributions. She completed her undergraduate studies at Iberoamericana University in Mexico City, where she received a Bachelor of Arts degree in International Relations.
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About the Motion Picture Association:
The Motion Picture Association, Inc. (MPA) serves as the global voice and advocate of the motion picture, home video, and television industries. It works in every corner of the globe to advance the creative industry, protect its members’ content across all screens, defend the creative and artistic freedoms of storytellers, and support innovative distribution models that bring an expansion of viewing choices to audiences around the world.
Its member studios are: Walt Disney Studios Motion Pictures; Netflix, Inc.; Paramount Pictures Corporation; Sony Pictures Entertainment Inc.; Universal City Studios LLC; and Warner Bros. Entertainment Inc. Charles Rivkin is Chairman and CEO.